Spotify for Artists gives musicians access to a mountain of information about their listeners. This data is critical to the development of their fanbase on the platform.
It helps them know how well their songs resonate with their audience. They can also use it to track their listener growth and measure the impact of their marketing strategies.
Spotify offers Audience Engagement Stats and a Release Details Page to help artists see who is listening to them and many others.
Audience Engagement Stats
These statistics help musicians see who is interacting with their songs.
If they can recognize what members of their audience have in common, it can help their marketing efforts as they move forward.
Instead of pushing songs to the general population, they can focus on people they know are more likely to enjoy them.
The insights also help them understand which domains they haven’t yet penetrated with their songs.
Artists can access this information from the AUDIENCE tab on their Spotify for Artists profile.
Release Details Page
Artists can access these details to check how well their songs do on the platform. They can also use it to identify trends and patterns from past releases. This information can help guide the kind of songs they release in the future.
The feature is available in the MUSIC section on the dashboard of their artist profile.
As much as artists can see who is listening to their songs, Spotify keeps these listeners anonymous.