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How has Music Marketing Changed?

Gone are the days when artists used to promote their music by releasing their album information in newspapers and magazines. The world of music marketing has drastically changed now. Latest music marketing techniques have led to highly efficient ways of making your art reach music lovers.

Streaming platforms such as Spotify have become a significant part of music marketing. Artists have now started sponsoring their music on streaming platforms through advertisements. In addition, blogging has also become an efficient way to make people learn about what music you’ve to offer. On specific websites, you can post blogs promoting your music and add a direct link where listeners can access it.

Social media has also brought a significant change in the way music marketing is done. Nowadays, artists have unlimited ways to promote their work. Platforms like Instagram, Facebook, Twitter, and Tiktok can boost your views in just an hour if used properly. SEO-based marketing, also known as SEM (search engine marketing), is a new technique that has proved efficient in music marketing and promotion.

The world of music marketing is changing every single day. Music Marketing is evolving, and artists should keep themselves up to date to prevent missing out on any crucial technique their competitors might use. Creating communities and engaging with fans now is the key to standing out among the crowd in this competition.

If you can grow your marketing strategies with the evolution of music marketing trends, you’ll win the game easily.

Scott Boyle

Scott Boyle

Hi, I'm Scott Boyle, a music producer, trumpet player, and marketer with a passion for all things digital. My journey in the industry started when I was just a teenager, tinkering with Ableton Live on my computer. Since then, I've worked with some of the biggest names in the UK, helping them to promote their music through digital platforms. With my expertise in marketing and my love for music, I'm confident that I can help artists take their careers to the next level. I'm always eager to share my knowledge with others and explore new ideas, so feel free to reach out and say hello!


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Music promotion and marketing tips for independent artists. Learn how to reach more fans, build a larger audience, promote your music videos and more.

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