A musician’s marketing technique is as essential as the music itself. Familiarity plays a vital role in how an audience accepts a song. There are several instances that novelty songs with no content have become hits because of promotion.
Online Marketing vs Traditional Marketing
Marketing online refers to using the internet to promote your music. Social media channels play a huge role in executing this type of marketing.
Here, the marketer can reach audiences worldwide by advertising on platforms these people are already part of online. Availability and location are not huge issues using this technique.
Traditional marketing uses other marketing channels such as print media, radio, and television to promote a song. Promoting your music through these channels heavily depends on the networks and popularity of the artiste.
Which Is More Effective for Musicians?
Online marketing is more effective for an artiste compared to traditional techniques.
Statistics show that about half of the global population uses social media channels, spending an average of two and a half hours online daily.
An online campaign uses data from these social media channels and music platforms to reach a targeted audience instead of trying everyone. The musician can track the performance of this promotion campaign, gather insights from it about their listeners, and tweak it frequently for the best results. Returns on each dollar spent on advertising for both techniques show that online music promotion is more cost-effective.
It is easier for an upcoming artiste with no industry connections to become a global sensation via online marketing instead of the traditional channels. This in no way discards the importance of the latter. Combine the techniques for the best music promotion results.