Spotify is the music streaming platform that has taken the world by storm. Thanks to its advanced mechanisms and global reach, it has been the launching pad of countless indie artists for over a decade, many of which have become hugely popular in their respective genres. And let’s not forget, this mega streaming platform continues to host the biggest names in music, featuring their latest releases and other campaigns.
So if you’re looking to drop a single as a new artist, Spotify is an obvious choice to make that happen in a big way. In fact, the artist playlist Spotify provides for music creators is one of the best tools you can use for your song to reach as many users as possible. Given its potential to affect the market response to your song, you would not want to create an artist playlist haphazardly; it has to be perfect.
Why create an artist playlist
You know how hard it is for new artists to break into the industry, even if you have a really good product. Just because your song is already available on Spotify doesn’t mean it will automatically spread like wildfire and your work is over. There are promotions you will need to worry about to make people aware of your music. After all, you are competing with hundreds of thousands of other artists who are also vying for listeners’ attention.
An artist playlist is a powerful tool that can help you reach a wider audience on Spotify. By curating a playlist that showcases your music alongside other artists in your genre, you can attract new listeners and keep them engaged. Additionally, if your playlist gains enough followers and streams, it may catch the attention of Spotify’s editorial team and get featured, giving your music even more exposure.
With an artist playlist, Spotify offers aspiring musicians a great tool to sell their music and keep their listeners. Playlists account for 31% of streams compared to 22% of albums, according to a Music Business Association survey. That’s why you have to maintain an artist playlist that your audience will enjoy and remain with.
Your playlist gives visitors an insight into your personality, what you’re into, etc. On your profile page, highlight it by pinning it at the top in your Artist’s Pick section. By including other artists’ songs that vibe well with your own, you can also pull in new listeners who will appreciate your sound and stick around.
Creating a good one can give you higher visibility in the platform by being picked up algorithmically and enhancing your chances to be included in an editorial playlist, which any new artist dreams of. And if your song continues to find its way into bigger playlists and get more streams and followers, who knows, it may just reach the top 50 Global hitlist!
Steps in creating an artist playlist for your profile
The artist playlist feature is accessible by followers and app visitors at your Spotify for Artists profile. You can begin setting up your artist playlist by following these easy steps:
- Using a desktop version or app, log into your personal Spotify and Spotify for Artists accounts.
- Create your new playlist on your personal Spotify account by choosing a name that encapsulates your theme in a few words.
- Select tracks to add, including your new release. You can also add a playlist image and a bio that briefly describes your artist playlist.
- Head to your Spotify for Artists dashboard, navigate your profile tab, and scroll down to your artist playlist Spotify section.
- Select the + icon on the left side, and use the search bar to choose a playlist. This allows you to add a playlist created by other users or yourself. But to promote your own song, you should choose the playlist you created that contains your new release. Alternatively, you can paste a Spotify playlist link in the search field, which you can find on the actual playlist page.
- Save your chosen playlist, and you know what’s next? You’re ready to rock and roll!
Perfecting your artist playlist
Creating your playlist can reap huge rewards with little effort. Thus, make it count using these tips to take you from a “who this” to a breakout artist.
Put songs, lots of them
When building the perfect artist playlist, bear in mind that Spotify will pick those that can keep their subscribers on its platform. It should have a minimum of 30 tracks (and less than 100) with an estimated run time of 2 to 3 hours. Be conscious of the sequential order of your songs; they have to flow so that you’ll have longer user retention and zero skip which can impact your algorithms. Of course, you have to open it with your own track, followed by a popular song, and so on. Space them apart if you plan to put more than one of your songs.
You may also have to research to learn about other songs in your genre that are killing it on the platform. Hopefully, they can rub off on your own by attracting their followers to your side. And yes, there should be no filler songs at all!
You don’t want your listeners to tire of playing the same tracks each time. Feel free to add and remove tracks every 2 to 4 weeks from your playlist instead of creating more playlists. When adding tracks, use newer releases from other artists that your song can ride on. It will increase the odds of getting on Spotify’s radar to help promote you by including your song to their playlist funnel. And again, you have to maintain the seamless playing with songs that vibe off each other nicely.
Devil is in the details
Do whatever you can to boost your artist playlist, no matter how minor they may seem. It includes adding a high-res image that best represents your theme and a catchy playlist name that can hold in the long run. And while you’re at it, provide an engaging bio that tells who you are to potential listeners and how thrilled you are to let them into your world or something to that effect.
Propel your Spotify track where it needs to be
That’s right. As a new artist, you could use the help of a reliable Spotify promotion service like Songlifty. They employ the most effective strategies to grow your Spotify followers and plays that help break into your market. Check them out here.
Indeed, the artist playlist Spotify will promote should be a unique blend of entertainment, creativity, and strategy instrumental to the success of your music. Remember that such efforts in perfecting it are still little compared to what you can potentially achieve from doing them.
By following these tips and taking advantage of our Spotify promotion services, you can increase your chances of reaching new listeners and making a name for yourself on one of the world’s biggest music platforms. Don’t wait – start promoting your music on Spotify today!