Spotify dominates the music streaming scene today. It is in the best interest of any musician to take advantage to promote on Spotify their music to as many people as possible.
Apart from the millions of listeners, it makes available to you, Spotify also makes it possible for you to carry out marketing campaigns on the platform. You also get the chance to integrate these marketing campaigns with others on different platforms to create an efficient sales funnel.
There are several other ways that you can promote on Spotify your music. This article will look at some of them in detail.
10 Tips to Promote on Spotify Your Music
Below are some of the strategies that can help your music go viral on Spotify:
1. Spotify for Artists
Spotify for artists is a particular profile that allows musicians to upload their music onto the platform and manage their brand, run marketing campaigns, and gain insights that they can use to improve their work.
It is a free service available to musicians as long as they have music on the platform or are about to release some. The platform only requires that you verify your identity and claim your profile.
You can organize and manage your profile, albums, and songs. You can upload images of yourself and brands too for your fans. You also get access to data on how your songs are being streamed and your fans.
Who is listening to your songs? What do those listening to your songs have in common? Which genre do they also listen to? How many of your listeners have saved your songs?
As a musician, Spotify for artists aims to help you answer these questions so you can create efficient marketing strategies and sales funnels.
2. Increase your Spotify Followers
Unless you’re one of the few musicians with a song that spreads like wildfire on its own, you will need a plan to help you reach your target audience. One of the best ways is to increase your Spotify followers.
Sharing your music with friends and family is one way to go. This is the barest minimum you can do as an artist. Get people who love you and want to support you to follow your Spotify artist profile, listen to your songs, and share them with their networks.
You can also increase your followers by creating a mailing list through which you can push newsletters and content to promote on Spotify the interactivity with fans.
Explore tools that can help you restrict content or giveaway prizes to people who follow your Spotify page. This will boost your followers on the platform if your content or prize is enticing enough.
3. Pitch Your Music to Playlist
Spotify’s playlists offer musicians one of the best ways to promote their music. Most users get to hear new music via independent playlists picked personally for users or those curated by Spotify’s music experts.
If you can get your songs on any of these playlists as an artist, you immediately increase your chances of reaching most users within your music domain.
To get your song on a Spotify playlist, you will have to pitch it to its creators. This is a random process for independent playlists, but you can follow specific steps to get them on the ones Spotify recommends. i.e., algorithmic and editorial playlists.
The first step to getting on a playlist is making sure you submit your songs to Spotify as early as possible through the submission forms. It is advisable to do this at least four weeks before release. Tag the song and fill the form appropriately, so it gets in the playlist that is right for your target audience.
Your only task now will be to share the song as much as possible so the Spotify algorithm can pick up its activity.
4. Collaborate with Other Musicians
Collaborating with another musician is a great way to expand your audience. Not only do you tap into the other musician’s talent, but you also get introduced to their audience.
After a collaboration, the loyalty and dedication fans of one artist give to their icon gets extended to the other artist in solidarity.
Most rap fans of Nas got to know about the world of dancehall as well as the musical brilliance of Damian Marley after the album came out. The reverse is also true for Damian Marley fans who got a chance to appreciate rap music and Nas.
This strategy is excellent for helping up-and-coming artists to the large fan base of an already popular one.
5. Use Spotify Canvas
Fan engagement is very important in maintaining and increasing a musician’s fan base. One of the best ways to engage fans on Spotify is through Canvas.
Spotify Canvas is a visual snippet that loops on the screen when your song is playing on Spotify instead of your track’s cover art. This art form has more aesthetic appeal compared to the still image of your cover art.
Fans can easily share this art form with their networks and social media. Its captivating nature also draws the attention of others to your music better than your cover art.
According to Spotify, Canvas has increased streams up to 120% and saved songs by 114%. Artists who used Canvas have seen rising visits to their profiles and how often they got shared.
Looking at these numbers, using Canvas to promote on Spotify your music becomes a necessity more than an option.
6. Add Your Song’s Lyrics
Fans connect with a song better when singing along to its lyrics. When memorizing it or using it for karaoke, they stream the song multiple times. They also tend to save it for later if they cannot finish learning it all at once.
This idea supports the need for you to add lyrics to your Spotify songs to increase engagement.
You can add lyrics to your songs by using a music catalog service like Musixmatch or Genius. These allow you to upload your lyrics and annotations onto their platforms first before they update your Spotify profile with it.
7. Use Spotify Ad Studio
Spotify offers a self-serving advertising panel in the form of its Ad Studio. This service helps you create ads and simplifies your ability to market your music.
With Spotify Ad Studio, you can also run ad campaigns starting at $250 per set to help you reach your goals.
Spotify reports that out of its 406 million monthly users worldwide, 61% discover new brands and products through Spotify ads. If you use it to promote your music, it will become one of the products listeners find on the platform
8. Check Your Analytics
Spotify encourages analytics to promote songs by giving you access to your listeners’ data.
This data gets broken down by age, location, the number of streams, saves, playlists, and many other metrics.
Using Spotify analytics, you derive insights that can help you promote your songs best to your target audience.
9. Promote on social media
Social media is currently one of the most popular digital channels. Statista estimates about 4.2 billion active social media users globally. This means that ad campaigns on these platforms can reach more than half of the world’s population.
Create images or video-based adverts on each platform that direct traffic to the Spotify song you want to promote.
There are different ways to increase views and engagements on every social media network. Your goal should ensure that your target audience ends up on your Spotify profile to listen to your song after viewing the ad you set up.
The various social media channels also allow you to implement tripwire funnels and other sales techniques in promoting your song.
10. Buy Spotify Plays
You can provide social proof for your songs on Spotify by purchasing plays from many organizations. Although this is a quick way to gain some traction, it is also quite risky if not done right.
Spotify is aware of such situations and constantly updates its algorithm to detect and punish profiles that engage in such. Instead of getting your song to be more popular, you might get red-flagged with restricted activities or even getting banned.
You should buy these plays slower with such risks while simultaneously putting in the actual work to build upon the purchased traffic.
This way, Spotify’s algorithm will have a hard time figuring out which plays are genuine and which ones are bought. Just apply a level of discretion when using this strategy.
As a musician, you should concentrate most of your effort on creating good music. To achieve this, you can outsource these promotional tasks to expert service providers who offer a better guarantee of success at a price.
Songlifty, as a provider, has established processes to help you promote on Spotify your music. It also offers YouTube, TikTok, Instagram, and Facebook promotion services. The service provides one of the safest and rigorously tested ways to help with your marketing needs, with a 100% money-back guarantee if they cannot deliver.
You are also assured of a natural boost in your Spotify plays and followers without alerting the Spotify algorithm.
Do not hesitate. Reach out now and promote on Spotify your music the best way that you can.