SongLifty Logo Black
Musician Ryan Trotti on stage at Pageland Watermelon festival

The Four Golden Rules to Successfully Releasing a Song In 2019

Whether it’s Drake, Taylor Swift, Adele, or Usher, every successful music career can trace its roots to two simple truths: releasing a song and an excellent music promotion.

That’s why as artists, we spend countless hours dedicated to the grind. Expounding our time and energy in the studio finessing the beats and lyrics to our latest song.

Indeed, music is how we communicate to the world. It’s how we have brief a tête-à-tête with each and every one of our fans. Whilst sharing our most sentimental thoughts and feelings.

It's important to have knowledge on good ways to start a song
Music is how we communicate our deepest emotions to the fans. Photo by Joel Muniz

That being said, releasing a song isn’t easy.

There’s all the nitty-gritty to it. And as is with everything artistic, music demands that we pay attention to the subtleties of the art.

You’ve got to know how to write a hit song with substantial lyrics, as well as have a good beat to compliment the wordplay. Check out this amazing video by Holistic Songwriting on how to write a popular song:

YouTube video

Once we releasing a song, anything goes. We could impress a few folks, satisfy our fanbase. Maybe even cement ourselves as one of the greats!

Of course, we have to be aware of one intricate detail. That no matter the path our career takes, we had a part to play in it one way or the other.

Thankfully, we now live in an age of seamless information dissemination. So you have the power and knowledge to shape your future the way you see it fit.

Indeed, as an up and coming artist, it is crucial that you answer the following burning questions before releasing a song:

  • Who are your listeners?
  • What download or streaming sites do they use?
  • What relationships do you have with your audience?
  • Will your new single give your career the traction that it needs?
  • How will your new single help your audience understand your back story?
  • Do you want to rake in the big bucks or please the fans with your new single?
Portrait of Beautiful Young Woman over White Background

As such, we will be answering these new-age queries by discussing decisive ways to put your new single to work.

Let’s begin!

First Things First, Register with your PRO (Local Performing Rights Organization)

As artists, we must realize that we live in a time where the IoT (Internet of Things) basically runs the world. Which means that information is shared in a heartbeat in 2019.

To protect your music rights before they are violated or stolen, it’s vital that you register with a local PRO.

Musican registers to collect money from royalties
Artists are expected to register with a Performing Rights Organization. Photo by Allef Vinicius

Fortunately, the process is really simple. All you have to do is get in touch with a local music organization in your area that supports up and coming artists to register their rights.

Better safe than sorry, right?

Have Clear-Set Goals For Your Single

Let’s face it, we all have a purpose for releasing our music.

Some artists do it for the money. Others do it because they genuinely love their fans and want to give them something memorable. To them, money is simply one of the perks that come with the territory ????

Which begs the question:

Are you looking to cash in on a new wave of trending music? Or are you a niche-oriented artist that does it solely for the fans?

If it’s the first instance, then you’ll probably want to know how to make a hit song that follows current trends in the industry.

Indeed, discovering your main motivator will help you promote your music the right way to your audience. You can get more insight into music promotion by checking out our top marketing tips for musicians.

Get Your Social Media Buzzing

In this day and age, social media campaigns for musicians is extremely important. Before releasing a song, it’s a big plus if you can dedicate at least two to three hours every day to update your various social media platforms.

Maybe create a buzz on all the latest events that you’re attending, post a couple of high-profile photos in the mix, and make a series of mentions on your upcoming single.

Social media, especially Instagram music promotion, is important because it helps grow your fan base
Always keep the fans in the know about your new single. Photo by Nicholas Green

The great thing about social media is that you don’t have to reveal everything. But merely give your fans a taste of what’s to come via avenues such as Instagram music promotion.

You can also promote your song online by letting your fans know when the date of releasing a song, as well as a list of the streaming platforms the single will be available on.

Some of the common platforms you can promote your single on include:

Have Your Single in As Many Music Artist Promotion Services as Possible!

The most popular platforms for fans to listen to your single include Spotify, YouTube, Deezer, Pandora, iTunes, and SoundCloud. If possible, make sure you single is accessible in each of them.

Moreover, it’s great if you can create an account with an established digital distributor as a fallback avenue for your distribution.

Spotify user-interface. Photo by Pankaj Patel

Ideally, you can start promoting your song on Spotify and YouTube as possible. Indeed, Spotify is the biggest streaming service in the world and a great place to share your talent with fans and established record labels.

Last but not least, don’t forget to pay homage to the people that helped you releasing a song together. A little goes a long way. And your team will certainly appreciate you for sharing the spoils with them!

Scott Boyle

Scott Boyle

Hi, I'm Scott Boyle, a music producer, trumpet player, and marketer with a passion for all things digital. My journey in the industry started when I was just a teenager, tinkering with Ableton Live on my computer. Since then, I've worked with some of the biggest names in the UK, helping them to promote their music through digital platforms. With my expertise in marketing and my love for music, I'm confident that I can help artists take their careers to the next level. I'm always eager to share my knowledge with others and explore new ideas, so feel free to reach out and say hello!


SongLifty Logo
Music promotion and marketing tips for independent artists. Learn how to reach more fans, build a larger audience, promote your music videos and more.

Share Article

Recent Posts

Search This Bolg

Our Services

Music Promotion Services

We know how music marketing is challenging. Use our music promotion services to build and grow your audience today!

Music Promotion For Spotify

Artists from all around the world use our Spotify promotion services. With one of the best and safest promotion companies in the industry, you can purchase Spotify plays and raise your social media accounts.

Best Seller

Video Promotion For YouTube

Want your videos to get the attention they deserve? Stand out from the crowd with our YouTube promotion packages. Increase the number of people who watch your videos, and grow followers on your YouTube channel.

Music Promotion For SoundCloud

With a tailored strategy to increase your audience, we help you form a vivid presence on SoundCloud. We do that, by promoting your content, boosting your socials, and keeping in check your SoundCloud insights.

Social Promotion For TikTok

TikTok is a merry mix of people from all over the world and a home to many musicians for interacting with their fans, making it a great place to share and promote new music. Sign up with us and let us help you promote music on TikTok.

Social Promotion For Instagram

We understand how artists feel after launching an Instagram account: getting new followers can be really challenging. With our social promotion for Instagram, we help you grow your followers and increase engagement on your posts.

Social Promotion For Facebook

When it comes to music promotion, Facebook can prove to be a very powerful tool! With billions of users worldwide, it’s a great way to spread the word on new content and promote yourself in multiple communities at once!