It is typical of music fans to stay loyal to their idols, but that doesn’t mean there’s no more room for newer musicians in their Spotify playlists and adoring hearts. Aside from upping the ante of your music coupled with a vibrant personality that shines through, it would help if you employed the right marketing strategies to level the playing field. One of them is to buy Spotify plays from a third-party provider.
What does it mean when you buy Spotify plays?
Yes, you heard it right; you can purchase Spotify plays. It might sound confusing and counterintuitive because the obvious point of putting out music on Spotify, aside from being a creative outlet, is to earn income from streams. So you wonder how you will make money if you pay for those Spotify plays in the first place. What does a Spotify play even mean?
A Spotify play is exactly what it is: music you play on, well, Spotify. When a user clicks the play button on a track and listens to it for at least 30 seconds, it automatically qualifies as one play or stream. If this same user plays such music again, it counts as another play, and so on.
Buying Spotify plays could mean different things. You could argue that you are essentially buying plays when you purchase Spotify ads, although indirectly. But this article focuses on the marketing tactic where the artist will specifically buy Spotify plays from a service provider. For instance, you can buy 1000 plays for $5. So even when no Spotify user has streamed your music, others will see that it has 1000 plays. Now the question is, how does that work out?
It’s easy to think that to achieve this goal, companies engaged in this service will only use bots to play your songs multiple times, a practice that is problematic and might run you into problems with Spotify. However, techniques will differ depending on your Spotify promotion service, with many marketing specialists boasting actual users providing you with plays, not bots. Although this can work for any artist, it will still depend on your goals and marketing plans.
Benefits of buying Spotify plays
As a new artist, it is normal to feel all sorts of anxiety when releasing your first single. You may have created a really good product or song, for that matter, but bigger releases from more established musicians can easily drown you out. Hence, you end up incurring several streams here and there that are hardly impactful.
With the help of a trustworthy provider, here’s why you would want to buy Spotify plays:
Boosts Spotify presence
You can grow your numbers naturally, but that may take time. And besides, the market response is crucial during the first few weeks of your official release. You can be proactive about it and decide to buy Spotify plays from a promotion company. It gives your Spotify account a much-needed jumpstart, and the reason for this is simple: you want to gain the attention of others sooner. As a result, potential fans become more interested in checking you out and clicking your track, who otherwise won’t bother if they see your stats are not worth writing home about.
Favors Spotify algorithms
When done right by a trustworthy provider, buying Spotify plays can make you desirable in the eyes of Spotify. They are programmed to choose songs and artists that will most likely keep their users and attract more to the platform. Spotify AI may see you as this breakout track, given the relatively high number of plays you have incurred. Hence, they may include you in their editorial playlists and track suggestions to listeners of your genre. It raises your credibility, too such that your subsequent release can garner more attention and impact. This tactic which goes hand in hand with buying monthly listeners, should be the secret sauce that Spotify will never find out about you.
Grows your organic streams
Interestingly, you can increase your organic plays when you buy Spotify plays. You are banking on the psychology of trends, given people’s inclination to go where the flow is. You save time waiting for your stats to go up organically, which you can spend on creating more tracks for your audience instead. If other users see you have the numbers, it sparks their curiosity, which can translate to more streams and buzz. And if luck chooses to be on your side, the snowball effect may even reach the radar of a major label who will offer you a better deal.
Factors to consider when choosing a Spotify play provider
Due diligence is important when considering contractors and providers in any industry, and picking which company to buy Spotify plays from is no different. You don’t want to waste money, let alone compromise your Spotify account, opting for a cheap and shady service.
Some would say that buying Spotify plays is a risky move. It may be the case if you work with inexperienced marketers who use bots to raise your figures and employ poor techniques. During a consultation, ask about their mechanisms, strategies, pricing, and delivery date, among other things. Are they going to tap real accounts to achieve your target number? It must be executed as naturally as possible without setting off Spotify’s alarm bells. You want it to entice true fans to listen to your music and share it with others.
Check if the site has SSL encryption, transparent pricing, secure payment gateways, and other information to help you decide. A section for client feedback and testimonials would be useful to learn about their campaign outcomes. You can also refer to external sites to get more unbiased reviews of their service.
Buying Spotify plays can be a great way to supercharge your Spotify profile, especially if you are unable to hit your target counts within a critical period. You can acquire them safely by working with a credible and trustworthy provider like SongLifty that guarantees results for their clients. They increase your stats without resorting to bot tactics and spam accounts, making for a more natural progression of your Spotify account that will attract organic traffic much easier.