How To Use Spotify To Your Advantage As A Music Artist

Likely, every individual planning to carve out a name in the music industry would aim to be a Spotify music artist . With its enormous platform that boasts easy accessibility and global popularity, Spotify has opened more doors of opportunity for new musicians, creating megastars and the most influential artists in this generation. For hundreds of millions of its consumers, it has made music listening much cheaper, more enjoyable, and user-friendly. Unlike its analog predecessors, it seems streaming won’t be out of style anytime soon and will only get bigger and better. Spotify for Artists helps artists start strong and stay on track by providing them tools such as artist page and artist profile to help them understand their audience and how their music is being discovered.

In this article, you will discover how you can make the most out of your Spotify presence, which can take your music to greater heights. Let’s begin.

Ways to discover you on Spotify

While Spotify obviously has a search function where you can type your name or song, it might do very little for an amateur musician. That means the user has to know you first, which is often not the case for aspiring artists or if they stumble upon you during a scroll-down keyword search.

To be found easily, an artist profile can be created on Spotify for Artists .

Fortunately, there are two other ways that listeners can get to know you on Spotify. One is being picked up by Spotify, which is when they include you in the Featured Artist section; the other is through editorial and user-generated playlists. However, you will only come out from algorithmic suggestions after employing effective marketing strategies to make your content discoverable on the platform, the benefits of which you, as a Spotify music artist, should maximize.

Things a Spotify music artist can do to make the most out of Spotify

There is always buzz generated on Spotify, which could be about a blockbuster release from the likes of Drake and David Guetta or its latest feature or service, such as the test run of promoting NFTs on an artist’s profile. Guess what? You can do the same for yourself as a Spotify music artist, in your own way, at least.

So how do you use the Spotify platform to your advantage?

1) Promote songs, concerts, and other music-related events for free

When you have a Spotify for Artists profile, it serves as a free advertisement not just for your new releases but also for your concerts and musical engagements. These events can cascade to others through your followers, who act as promoters of their own volition simply because they support you and your music. They may share your links on their social media posts, talk about how good you are, etc.

You can also use email alerts and push notifications that facilitate info dissemination. What’s more, Spotify can also promote your event to your fans by geotagging without additional cost to you.

2) Curate and update playlists to stay on your followers’ radar

Creating the perfect playlist as a strategy to market a new release is highly effective in increasing not only its streams but also that of the artist’s catalog. Many musicians like Billie Eilish have practically become overnight sensations, all thanks to their curated playlists alongside their efforts to put themselves forward. By seeding new tracks among popular songs in a playlist, your music can benefit by association and spread to other audiences.

You can also work on a shared playlist to collaborate with other artists to expand your music and reach. Once your playlist catches on, it snowballs and enhances the odds of Spotify noticing you by placing you in their editorial playlists and recommendations.

3) Learn more about your audience through in-depth analytics

Knowing your market, where your followers are from, etc., are key metrics that help you target your digital marketing campaign. You can harvest Spotify stats from three categories: Audience, Songs, and Playlists.

From your audience stats as an example, you can access how many daily and monthly listeners you have in graph format and your fan engagement. Based on such data, you can explore other genres to tap new markets or hold music events in areas where many of your listeners are. Conversely, you can double your promotional efforts in places with few followers but viable markets nonetheless.

4) Release music regularly

What do you do when you hit it big the first time around? Surely, you don’t want to be a one-hit-wonder Spotify music artist, do you? Strike while the iron’s hot and follow through with another potential hitmaker. Once your music has achieved a good amount of streams, you should be ready with another single for release to keep your momentum. Hence, it’s better to have several tracks lined up, even when starting with a single.

Meanwhile, it’s nice that people appreciate your music, but getting paid for your creative work is even better. Some would say that the compensation is significantly less from streaming than fans actually buying your single or album. But with Spotify’s affordability to users, music piracy has dramatically reduced; hence all those streams will still add up, earning you more in the end.

5) Master other available tools

Spotify strives to improve with time as it continues to expand its range of features and services at the artist’s disposal. You have Spotify for Artists, which is more than just your music gateway; it’s a one-stop shop perfect for building your brand as an artist. Aside from filling it with essential info about you and highlighting your latest singles, you can post announcements, promote charities, and even sell your merch through a built-in Merchbar. And to provide more entertaining content, you can eventually venture into their Music + Talk, a talk show which integrates tracks with segments. As they say, the possibilities are endless.

Final thoughts

Spotify is indeed an indispensable platform for both aspiring artists and established musicians. Make use of its many tools geared towards helping you grow your music and sustaining your relevance in the industry. Remember that you can also leverage your Spotify performance when entering major music charts and performing in mainstream venues. 

To complement your organic marketing, you can avail yourself of a reliable Spotify promotion service provider like Songlifty. It focuses on growing your Spotify followers and streams using legitimate marketing techniques and practices. Learn more about its professional services here.