With the advent of the video, so did the days of the radio celebrity come to a definitive end.
Indeed, times are changing…
In the past, record labels scrambled to have their artists published in magazines, and their songs played extensively on radio.
But today, the golden ticket is the streaming industry.
The new model for many artists today is to create a series of songs that are curated into a mix and hosted by a popular streaming service like Spotify.
But why is this the case? Why has the past dogma been discarded? It all boils down to profits…
In the streaming industry today, revenues are at an all-time high.
As a matter of fact, money accrued by records labels from streaming services in 2018 surpassed the total revenue created by previous means of music distribution such as record sales.
Currently, it is believed that streaming sites such as Spotify upload upwards of 10,000 tracks on a daily basis. Which shows just how monumental the streaming powerhouse is in 2019!
Traditional model maltreated musicians
In the past, up and coming artists found it difficult to promote their music because of all the issues they faced with promotion and distribution. Some of their most prevailing hitches were:
Failure to Get A Solid platform
Established brands did not want to risk their time and money investing in artists that did not have a solid background and following. As a matter of fact, these brands helped book only recognized artists that had made a name for themselves in the industry. In turn, up and coming artists and bands were left in the dirt.
Nevertheless, when artists first learned how to promote music on Spotify, it gave them the opportunity to share their music with fans in the most affordable way.
Binding Agreements that Ripped off Artists
Despite being talented, it was a tough road for new artists in the game to get the recognition they so desperately needed. In fact, prior to being able to buy Spotify plays, artists were at the mercy of big brands that entered them into slave-like agreements that left them high and dry once their spark extinguished.
And before an artist gained a following in the music industry, they were extorted mentally, emotionally, and physically to lengths that the human mind can’t even begin to fathom.
It was either this or have your emails ignored altogether!
Then Came Spotify…
The history of Spotify is relatively young albeit monumental. Indeed, the company was founded in 2006 and was primarily tailored for audio streaming.
Its official launch was on October 7th, 2008. And it currently provides users with access to more than 40 million tracks worldwide.
Subscribers can now browse for certain songs by applying different parameter searches such as the name of the genre, album, song or artist.
And when it comes to streaming, users can further optimize their playlists for maximum control and comfort.
What’s made the buy Spotify plays avenue such a big success is its international recognition. Artists can access the platform in regions such as the Americas, Asia, Africa, Europe, New Zealand, and Australia.
Spotify is also programmed to be compatible with the latest modern devices; including tablets, smartphones, and computers running on Linux, macOS, and Windows.
At the current moment, it has 220 million users with 100 million on the premium plan.
Over time, the company increased its services to provide DRM-protection for podcasts and music, catering to various media companies and labels around the world.
Nevertheless, premium subscribers are given additional perks such as improved streaming quality.
So let’s cut to the chase; how does buying Spotify plays can help into the equation?
1. Solid Branding for Your Music
Have you been thinking to yourself, well, how can I promote my music on Spotify the right way?
Indeed, if you’re a musician looking forward to a lengthy career, it is vital that you handle your image like a business. And there’s nothing that brands more than social activity around your artist.
Because let’s face it; music, requires the right branding. And branding is no doubt the best way to promote music on Spotify.
It gives your audience and fans a breakdown of what to anticipate when listening to your content and sampling the authenticity of your style.
Unfortunately, the main issue that plagues most artists when it comes to Spotify is not putting in the time and money to invest in their online presence.
It’s the subtle things that matter; such as having great music art, a prolific bio that highlights your features, and HD photos that showcase your professionalism.
Indeed, for every artist that wants to buy real Spotify plays, it is important they maximize all avenues of social marketing to increase their online presence. The more they do so, the easier they have a chance of getting press traction, as well as opportunities with various promoters and labels.
Which brings us to our next step…
2. Be Visible and Get Ready to Expand
When you buy Spotify plays, brand visibility is also an essential improvement to keep in mind.
What do we mean when we talk about visibility?
Well, it describes building your own brand and creating a massive following. One of the ways of doing so is by being active with your fans on various social media platforms.
As with all great things, it’s vital to start subtly and steadily. Begin by posting links leading directly to your Spotify artist promotion content, as well as providing updates on your schedule and potential live performances.
The most high-profile platforms to get in touch with your fans include SoundCloud, Instagram, Snapchat, Twitter and Facebook.
Moreover, you can incorporate emails into your music marketing strategy to encourage your fanbase to follow you on Spotify, share your content, and spread the word of your music!
Bear in mind, however, that consistently updating your social media platforms is no easy task.
You’ve got to stay dedicated and committed. And no lazy posts!
Besides, what’s the point of building your brand, if you’re not building it right?
Getting into Spotify playlists is one of the most powerful results of buying spotify plays, but it’s not always easy. Thankfully, here’s a step by step process for you to get started:
- Start by creating an Artist account in Spotify.
- After doing so, get in touch with the Spotify Editorial team to submit some of your music for the consideration of a playlist. (P.S. Make sure you submit your very best, they receive thousands of request and only high quality music is even considered)
- Submit your music to Spotify playlisting companies such as Spingrey, Indiemono, and Soundplate.
- Move to then email or message playlist curators to inquire about adding your music.
- If possible, ensure your music gets signed by high performing playlists or get recognition from a solid label.
- Move on to create a series of themed playlists and ensure to occasionally update your playlist with fresh music content.
- Stay active with your content, increase the number of followers that you have, and ensure to have as many revenue streams as possible.
If you want to get deeper in the topic of Spotify Playlisting, check out our post How to Get Your First Single on Spotify Playlists.
3. Get Revenues from Music Royalties
Last but not least, one of the essential reasons to increase Spotify plays is to grow your music royalties.
Interestingly, most artists on Spotify have a difficult time grasping exactly how royalty payments work.
First things first, it’s vital that every artist can differentiate between the premium and freemium models when learning how to promote my music on Spotify.
When it comes to the freemium service, you will not pay a monthly fee.
However, be wary of the hundreds of ads consistently shown on your music as fans stream the content.
On the other hand, the premium model does not have any ads, but you will have to pay a monthly fee to ensure no ads are incorporated. And to receive superior streaming quality.
Nevertheless, there’s a catch 22 to the freemium model that also applies to the calculation of your royalties.
For one thing, plays do not have an equal footing on the platform. If you have many premium fans, their plays automatically translate to a higher payout to the rightsholders as compared to freemium users.
But before we even move to this, we must ask ourselves, how do the music royalties payout play out? (rhyme sense much??)
How much does Spotify pay?
Well, Spotify first sums up the revenues from both freemium and premium users over a certain time frame and then divides the money by the total number of streams made over that time period.
So winging it like Einstein, Spotify’s equation kind of looks something like this:
The Monthly Revenue of Spotify
(Your Spotify streams/ Total streams in Spotify)
70% directed to publishing and master owners
the rate of royalty for artists
payout of artists
Hence, the larger the percentage of streams for users, the higher the royalty rate and vice versa.
Unfortunately, this poses a big problem for Spotify artists. Because as Spotify continues to grow, the number of free users increases relative to the number of paid users, which means that the per-stream royalty rate becomes diluted.
Additionally, the rates that artists accrue from their plays are also dependent on the country that these players are originating from.
This is because of factors such as currency value and advertising based on territorial dependency. Additionally, you have to factor in issues such as package deals and discounts.
Currently, Spotify reports that the average revenue per stream falls between $0.007 and $0.0085. Still, artists without an established presence also declare receiving rates of merely $0.0009 per stream. What a bummer…
You can read more about how much Spotify pays by clicking here.
Nevertheless, Spotify is still one of the highest-paying streaming services for artists today.
When all is said and done, great music is the cornerstone of securing high-quality organic Spotify promotion.
Once you’ve done your homework, buying Spotify plays will help increasing the impact and visibility of every post, tweet and all the social activity of your artist, not online but also offline. Music promotion is not only about metrics, however, an artist without an established reputation will always be invisible to the crowd.
But remember, the metrics used to determine your royalties are not the only factors that come into play. Indeed, how you promote your music and the level of online activity is also crucial in determining how you will buy Spotify streams.
So guard your reputation; do not become associated with fake providers as this not only tarnishes your image, but increases your chances of termination from Spotify. Always remember to escalate your plays proportionally.
Because after all is said and done, when it comes to knowing how to buy Spotify plays to increase your traction, you’ve got to create excellent content, and improve your brand image!